THE INTEGRATED LEAD-GENERATION SYSTEM

One Complete Lead-Generation System for Contractors.

Instead of hiring separate companies for your website, advertising, SEO, and follow-up, Upscale Media brings the essentials together in one managed system.

HOW EVERYTHING CONNECTS

From Customer Search to Booked Appointment

Coordinated across 4 Pillars
Pillar 01: ATTRACT

Reach Potential Customers

Reach potential customers through targeted Meta advertising and local search optimization in your service area.

Pillar 02: CAPTURE

Turn Interest Into Enquiries

Turn website visitors and ad clicks into direct phone calls and qualified estimate requests.

Pillar 03: FOLLOW UP

Organize Leads & Respond Faster

Ensure new customer inquiries are answered rapidly so competitors do not win the job first.

Pillar 04: IMPROVE

Track Results & Improve Campaigns

Track results and continuously improve your marketing campaigns with clear attribution.

TRANSPARENT SYSTEM PRICING

Everything Connected. One Simple Price.

Compare our genuine standalone setup prices with our founding-client bundle. No hidden fees or inflated comparisons.

LAYER ONE

Individual Setup Prices

Our genuine standalone service prices if purchased separately.

Professional 3–5 Page Website

Lead Conversion
$499

Google Business Profile Optimization

Local Search Visibility
$199

Initial On-Page SEO Setup

Organic Search Foundations
$149

CRM & Lead Automation Setup

Speed-to-Lead Follow-Up
$199

Meta Ads Campaign Setup

Traffic Generation
$149

AI Receptionist Configuration

AI Communication
$99
Individual Setup TotalIf bought separately
$1,294
FOUNDING CLIENT OFFERSave $644 on Initial Setup
THE COMPLETE LEAD SYSTEM
$650
One-Time SetupIncludes all 6 initial setup services
All 6 setup services included (Website, GBP, SEO, CRM, Meta Ads, AI Receptionist)
First 30 LIVE advertising days of campaign management included ($0 additional fee)
$250/month ongoing management afterward
Plus your advertising budget (recommended $50/day paid directly to Meta)

*The free initial 30 days of management begins when advertising actually goes live. Google Ads is available separately upon request.

COMPLETE COST TRANSPARENCY

Estimated Total Customer Investment

Upscale Media management fees are paid to us; advertising budget is paid directly to Meta.

FIRST 30 LIVE AD DAYS + SETUP
Upscale Media setup fee:$650
Advertising budget (~$50/day to Meta):~$1,500
Additional campaign management:$0
Total Estimated Investment:$2,150
AFTER INITIAL 30 LIVE DAYS
Upscale Media management fee:$250/mo
Advertising budget (~$50/day to Meta):~$1,500/mo
Included AI voice allowance:Up to 60 min
Total Estimated Monthly:$1,750/mo
DEEP DIVE

Included Capabilities & Specific Deliverables

Lead Conversion

Professional 3–5 Page Website

Standalone Price$499Included in $650 Bundle

Most contractor websites lose potential clients because they look outdated, take too long to load on mobile devices, or bury phone numbers and quote forms. We build fast, professional 3–5 page websites with clear service breakdowns, real work photos, and prominent inquiry forms that make contacting your business effortless.

Included Capabilities:

Mobile-first responsive design optimized for speed
Prominent click-to-call buttons and quote request forms
Clear service pages structured for contractor trades
Fast loading times engineered to prevent visitor drop-off
Built-in technical SEO foundations and LocalBusiness schema
Clean conversion tracking setup for all inquiry actions
Documented DeliverablesVerified Scope
  • •Custom 3–5 page website tailored to your trade
  • •Professional copywriting structured around customer decision factors
  • •Interactive quote and consultation request forms
  • •Fast hosting configuration and custom domain setup
  • •Analytics and conversion tracking integration
Local Search Visibility

Google Business Profile Optimization

Standalone Price$199Included in $650 Bundle

Your Google Business Profile is the primary place local clients check before calling. We optimize your business categories, service menus, descriptions, service areas, and review generation systems so you stand out in the local 3-pack where high-intent calls happen.

Included Capabilities:

Primary and secondary category selection
Detailed service items and descriptions
Optimized company overview with local keywords
Review acquisition strategy and direct review link
Consistent business hours and contact information
Documented DeliverablesVerified Scope
  • •Complete Google Business Profile audit and correction
  • •Fully structured service menu with descriptions
  • •Local business description targeting your service area
  • •Review request process and direct customer review link
Organic Search Foundations

Initial On-Page SEO Setup

Standalone Price$149Included in $650 Bundle

We build durable search visibility for commercial queries without shady shortcuts or empty promises. By fixing technical issues, writing dedicated service-location pages, and listing your business consistently across major directories, we help nearby clients find you when they need your help.

Included Capabilities:

Technical SEO audit and speed optimization
Targeted keyword research for your local market
City and neighborhood service-area pages
Title tag and meta description optimization
Consistent business directory listings (citations)
Documented DeliverablesVerified Scope
  • •Detailed technical audit with prioritized fixes
  • •Local keyword roadmap for your top services
  • •On-page SEO optimization across core pages
  • •Local business schema markup for Google Search
Speed-to-Lead Follow-Up

CRM & Lead Automation Setup

Standalone Price$199Included in $650 Bundle

When a homeowner reaches out, the first company to reply usually wins the job. We set up an easy-to-use GoHighLevel CRM system that automatically alerts your phone the second an inquiry comes in, sends an instant confirmation text or email to the customer, and schedules appointments directly onto your calendar.

Included Capabilities:

Instant SMS and email alerts sent directly to your phone
Automated confirmation messages sent to customers in seconds
Online booking calendar synced to your schedule
Visual lead pipeline to track quotes, bookings, and completed jobs
Centralized customer database and communication history
Up to two core lead notification and follow-up workflows
Documented DeliverablesVerified Scope
  • •Configured GoHighLevel lead dashboard with customized stages
  • •Online calendar booking system synced to your schedule
  • •Instant notification workflows for new customer inquiries
  • •Follow-up email and SMS message templates
  • •Team onboarding walkthrough and configuration
Traffic Generation

Meta Ads Campaign Setup

Standalone Price$149Included in $650 Bundle

Meta advertising is powerful for showcasing completed projects, before-and-after transformations, and keeping your company top-of-mind. We configure targeted Facebook and Instagram campaigns, including localized retargeting that re-engages homeowners who visited your website but did not submit an inquiry.

Included Capabilities:

Local geographic and homeowner demographic targeting
Before-and-after project showcase ads
Up to three initial creative variations using client assets
Lead form and dedicated landing page routing
Initial conversion tracking setup and verification
Documented DeliverablesVerified Scope
  • •Audience research and local targeting parameter setup
  • •Ad creative and copy showcasing your recent work and services
  • •Retargeting pixel configuration and custom audience creation
  • •Lead delivery directly into your CRM or email inbox
  • •Initial 30 live advertising days of campaign management included
QUESTIONS & ANSWERS

Frequently Asked Questions

Direct, truthful answers regarding our founding offer, advertising budget, and scopes.

Ready to Connect Your Lead System?

Talk to Upscale Media about our founding-client offer and find out how Meta Ads, website conversion, and CRM follow-up work together for your trade.

UPSCALE MEDIA

Upscale Media builds websites, manages advertising, and connects CRM and follow-up systems for contractors and local service businesses.

System Offerings

Review Plan

Objective review of website conversion, local map pack signals, and speed-to-lead.

Upscale Media Integrated Lead Systems

Serving trade contractors, roofing companies, remodelers, and local service businesses. All setup packages and monthly management scopes are explicitly documented. Advertising spend is paid directly to advertising platforms by the client.

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